The 19th-century German philosopher, Friedrich Nietzsche, expressed concern that the erosion of religious values in the modern era would lead to a loss of meaning, a phenomenon he referred to as nihilism. This essay will explore how art has grappled with this loss of meaning from Modernism’s application of hermeneutics to Postmodernism’s application of mechanical reproduction, criticism, and fragmentation. This shift, I will argue, ultimately paved the way for a contemporary approach to art as an inherently singular quest for self-knowledge that I contend is the rediscovery of this lost meaning. Drawing on the insights of Fredric Jameson, Barbara Kruger, and Ana Mendieta, I will demonstrate how this evolving artistic dialogue culminates in the works of Greer Lankton.
Fredric Jameson was an American literary critic and philosopher who compares Vincent Van Gogh’s high modernist painting titled Peasant Shoes (See Figure 1) with Andy Warhol’s postmodern silkscreen titled Diamond Dust Shoes (See Figure 2) in his essay titled ‘Postmodernism: or the Cultural Logic of Late Capitalism’ (Jameson, 1046). Jameson’s thesis is that capitalism has caused a shift from depth and expression in modern art to the impersonal and free-floating qualities of postmodern art. Jameson sets the stage with the following description, “…Van Gogh…grasped simply as the whole object world of agricultural misery, of stark rural poverty, and the whole rudimentary human world of backbreaking peasant toil, a world reduced to its most brutal and menaced, primitive and marginalized state” (Jameson, 1046). By describing Van Gogh’s painting this way, Jameson illustrates how modernism uses hermeneutics to establish meaning in works of art.


Hermeneutics is a term that refers to a branch of knowledge that focuses on interpreting and decoding art and literature. Hermeneutics significantly influenced the interpretation of religious painting in the Baroque period and the natural themes of the Romantic era. I suggest that hermeneutics in modern art is merely a vestige from the previous eras.
My point is further validated when one discovers that Van Gogh bought the shoes in a flea market, then walked through the mud in them until they were filthy enough to look interesting (Van Gogh Museum). Jameson goes on to say that Peasant Shoes is a “Utopian Gesture” created by Van Gogh to illustrate the unstable conflicts that were forming as a result of early capitalism. Here Jameson exaggerates his point, “a drab peasant object world into the most glorious materialization of pure color in oil paint is to be seen as a Utopian gesture… part of some new division of labor in the body of capital, some new fragmentation of the emergent sensorium which replicates the specializations and divisions of capitalist life…” (Jameson, 1047). To summarize, Jameson is suggesting that Van Gogh’s Peasant Shoes creates a utopian message by making the peasant shoes beautiful in response to the horrible drudgery that capitalism inflicts on the poor. This is an illustration of modernisms use of hermeneutics, where Jameson attempts to decode the hidden message in Peasant Shoes to reveal concerning the ills of Capitalism.
Jameson furthers his argument by suggesting modern art is more meaningful due the artists use paint and canvas, as he explains, “the renewed materiality of the work, on the transformation of one form of materiality – the earth itself and its paths and physical objects – into that other materiality of oil paint affirmed and foregrounded in its own right and for its own visual pleasures….” (Jameson, 1047). Here he highlights this handmade approach of oil on canvas in an effort to contrast with the mechanical reproduction used in postmodern art. By applying oil to canvas, Van Gogh is making a physical connection with his art, in turn creating a singular and original work. In contrast, Andy Warhol coverts a photograph into a silkscreen print so that multiple images could be made. This confirms Jameson’s thesis that the loss of the artists hand and individual uniqueness of the artwork, further diminishing it’s meaning and emotional value. He suggests that the elements that connect Warhol’s painting to a historical time and place and the artist’s hand have been severed, when he refers to Diamond Dust Shoes as merely fetish, as he declares, “On the level of the content, we have to do with what are now far more clearly fetishes…in the Marxian sense” (Jameson, 1047). Here Jameson is referring to Marx’s concept of commodity fetishism, meaning the image has lost its value associated with the labor of its creation, reducing it to an object that magically appeared with a price tag.
To further this point, Jameson describes Postmodernism’s loss of the artist monad. The term monad is derived from the Greek word monas meaning “a unit”. Jameson is using it to refer to the artist as a singular self-contained genius, when he claims, “The end of the bourgeois ego or monad no doubt brings with it the end…(of) every other kind of feeling as well, since there is no longer a self-present to do the feeling” (Jameson, 1051). Here Jameson is clarifying how the modernist concept of the individual artist monad, is being erased by the postmodern practice of repurposing and recontextualizing materials that blur the authorship as well as the artist hand in the creation of art.
This is where Jameson and I disagree. I proport that Warhol is attempting to create works of art for reasons that are not that dissimilar to Van Gogh’s. Both artists, in my opinion, are searching for meaning inside the culture and time where the live. Both artists are untethered from religion and as seen in the baroque or by nature depicted by romanticism, therefor they are free to search for meaning in their immediate experience of their surroundings. Which for Warhol, who was employed as a commercial illustrator creating record album covers and fashion magazines. Warhol is revealing to us the world which he inhabits. I agree with Jameson’s assessment of the ill effect’s capitalism has on art, but I suggest that both the art of modernism and postmodernism are attempting to address nihilism and the effects of capitalism, by searching for new meaning that will eventually lead to richer soil.
Barbara Kruger is an American conceptual artist and Graphic Designer who may be most famous for her 1989 work, Untitled (Your body is a battleground) (See figure 3). As Graphic Designer for Mademoiselle magazine, Barbara possessed firsthand knowledge of the world of advertising and capitalism. Later she began to create artwork that was influenced by her graphic design in an effort to criticize the negative effects of late capitalism. Kruger might disagree with Jameson by suggesting how the very act of reusing images from Capitalist culture can provide an opportunity for viewers to detach from the emotional or hermeneutic depth of the art and focus on the art’s critical message. In a statement published in Screen magazine in 1982, Kruger discusses the role of art in criticizing the establishment, “As parody frees ceremony from ritual, so its ‘making alike’ allows for a disengaged (or supposedly) distanced reading” (Kruger, 1042). In other words, since artworks like her (Untitled) Your Body is a Battleground and Warhol’s Diamond Dust Shoes, lack the depth from the removal of the artist as monad, this can become an asset, that the artist utilizes to create a more potent critique of capitalism.

In some ways Kruger agrees with Jameson’s critique that an overreliance on the recontextualizing of recognizable images may cause a message may be misinterpreted when the imagery is too recognizable. Therefore, Kruger suggests that artist should be more direct and clearer with their message, as she says, “Perhaps the problem is one of implicitness, that what is needed is, again, an alternation, not only called ‘from primary to secondary’, but from implicit to explicit, from inference to declaration” (Kruger, 1042). In other words, Kruger is encouraging postmodern artists to be more intentional in their criticism.
This quest to find meaning from modernism to postmodernism leads us to Ana Mendieta, a 20th century Cuban-American artist who delivered a speech titled “Art and Politics” at the New Museum of Contemporary Art in 1982. I believe Mendieta addresses both Jameson and Kruger’s concern about the lack of depth and integrity in postmodern art, in her opening remarks, “The question of integrity in aesthetics is rather a mind-boggling question for me, because I am an artist who feels that art is first of all a matter of vocation…I make the art I make because it’s the only kind I can make. I have no choice” (Mendieta, 1064). If what Mendieta says is true, then the question of depth and integrity in art is simply a matter of personal honesty. According to Mendieta, each artist must ask themselves what their intentions are, why are they making art? Mendieta answers this question with a quote from the Spanish philosopher Ortega y Gasset, who said, “To be a hero, to be heroic, is to be oneself” (Mendieta, 1064).
Mendieta clarifies her point with the following response, “It is only with a real and long enough awakening that a person becomes present to himself, and it is only with this presence that a person begins to live like a human being” (Mendieta, 1064). She continues, “To know oneself is to know the world, and it is also paradoxically a form of exile from the world. I know that it is this presence of myself, this self-knowledge which causes me to dialogue with the world around me by making art” (Mendieta, 1064). Here she suggests the act of pursuing self-knowledge is a singular phenomenon that breaks one of the tendencies to assimilate with the universals established by the dominant culture. It’s this very attempt at embracing our individual uniqueness that we resist the dominant power structure.
This is where Mendieta would disagree with Jameson. Here Jameson summarizes his thesis, “the liberation, in contemporary society, from the…centered subject may also mean… a liberation from every other kind of feeling as well, since there is no longer a self, present to do the feeling” (Jameson, 1051) Here Jameson is suggesting the monad or artist genius, is absent from postmodern art, therefore the depth and emotion are also absent. He concludes with the following, “This is not to say that the cultural products of the postmodern era are utterly devoid of feeling, but rather that such feelings – which it may be better and more accurate to call ‘intensities’ – are now free-floating and impersonal” (Jameson, 1051). Mendieta’s model for the artist is the opposite of Jameson’s monad. Instead, it is the artist’s pursuit of self-knowledge that becomes a profound, singular act of resistance against hegemonies. The artist is not a powerful leader or genius; rather, they enter into the flow of the universe, revealing its secrets, as Mendieta plainly asserts, “To know oneself is to know the world” (Mendieta, 1065). Mendieta concludes her speech with the following statement: “the greatest comfort that great works of art give to me is not only my experience of them, but also the fact that they were created and that they exist…Hard times are coming, but I believe we who are artists will continue making our work. We will be ignored but we will be here” (Mendieta, 1065). Mendieta’s proclamation that, “we will be ignored” is the ultimate resistance to the ruling class. To be ignored is almost proof that your work cannot be commodified or assimilated, since the capitalist machine only wants what it can use to further its own exploits. Here Mendieta explains, “the reactionary class, pushes to paralyze the social development of man in an effort to have all society identify with, and serve their own interests. They banalize, mix, distort, and simplify life. They have no use for anything pure or real” (Medieta, 1065). In other words, honest, singular works of art are more pure and real, therefor impossible to simplify, quantify and commodify.
Greer Lankton was an American postmodern artist who I believe embodies Mendieta’s words. Greer’s largest work titled It’s All About ME, Not You (See Figure 4) is part of the permanent collection at the Mattress Factory in Pittsburgh, PA. This life size recreation of Lankton’s apartment is complete with examples of her famous doll art that has been a large body of her work. The recreated apartment is completely enclosed, viewers can only look in through a series of windows, creating a life-sized voyeuristic diorama. The scene is simultaneously intimate, inviting and terrifying. Lankton’s dolls are partially an exploration of her own body through gender confirmation surgery and her struggles with drug addiction and anorexia. In life, Greer’s dolls were ever changing. They would gain and lose weight, become pregnant and undergo surgery. Greer’s work perfectly exemplifies Mendieta’s declaration, “It is only with a real and long enough awakening that a person becomes present to himself, and… begins to live like a human being” (Mendieta, 1064). Greer’s profound vulnerability provides a window that allows viewers to peer deep within her world of beauty and suffering. It is here that one can see the greater world at large, confirming Mendieta’s statement, “To know oneself is to know the world” (Mendieta, 1065). Greer gives us her world, and in turn we see the world with heightened clarity.



In conclusion, I have described modernism’s response to nihilism through hermeneutics and postmodernism use of mechanical, irony, and criticism. I have argued that both of these art movements in their search for meaning have led to an approach to art that is an inherently singular quest for self-knowing. By examining literature by Ana Mendieta, Fredric Jameson, and Barbara Kruger, I have argued that this journey, from the loss of meaning to the discovery of it, has culminated in the works of Greer Lankton. In the words of Ana Mendieta: “It is only with a real and long enough awakening that a person becomes present to himself, and it is only with this presence that a person begins to live like a human being” (Mendieta, 1064).


























